Real dating means real people, here’s how we’ve upped our game

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There’s been a lot of changes here at Inner Circle recently. We’ve got a new logo, a new app, and we’re asking our members to take a whole new approach to dating. 

We want our singles to be successful in their search, and the best way to do that is for them to meet their match. Of course, we mean in real life, but we also mean meet someone who gets them on their level. But for this to really work, our users need to be themselves, by putting their best foot forward and showing off who they are. This is what real dating is all about.

So we took it one step further…

We’ve used real Inner Circle members in our new campaign.

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Not only does using real members - rather than models or generic stock photos - emphasise how much we value real profiles, but it also gives an honest look at what using Inner Circle is like.  

The members have been photographed in their homes, or outside in their natural habitat, wearing their own clothes and doing something that tells a story about them. It could be a basketball, surfing, or playing with their dog. Everyone has something interesting about them, it’s what makes us unique. And when dating, it's important to show that off.

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We’ve used real people in our campaign because we want to encourage other single people to let their personalities shine, only then will they meet their match. 

So if you’re ready to take dating seriously, join Inner Circle and get ready to meet your match.


*** Using Inner Circle during the COVID-19 outbreak ***

The spread of coronavirus (COVID-19) may present a risk to those meeting offline in some regions. At Inner Circle, we are encouraging all of our members to stay informed and follow the World Health Organisation guidelines.

Please take the most up to date information from your local health authority into account when deciding to meet anyone via our platform over the coming weeks, and avoid any unnecessary risk. 

Popular spots, amazing events, and with every member screened, Inner Circle is the dating app built from the ground up to help you Meet your match.